Comcast and Nielsen announce trials of new ‘on demand’ ratings product

US — Comcast and Nielsen have announced plans to implement a new solution aimed at monetising the window of on demand commercial viewing.

Nielsen’s current C3 ratings model measures on demand commercial viewing within three days of a show’s live airing, but only works with the most recent episode. Commercials featuring in older episodes do not receive commercial ratings credit for views.

To address this, Comcast and Nielsen are trialling a new advertising product, ODCR (on demand commercial ratings). This products enables the partners to “insert the full C3 ad load not only into the most recent TV episode, but into every prior episode of a series’ on demand programming for three days after the live airing.”

The capability is currently being tested with NBC Universal, with a view to expanding to other major broadcast networks soon.

More information can be found here.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts