Danetz was most recently global head of revenue and member of Reuter’s executive committee, where he oversaw business-to-business and business-to-consumer work.

Previously, Danetz was global chief business officer at Accuweather, where he led an integrated team focused on the development of AI, predictive and prescriptive analytics products and data science.

In addition, Danetz has served as a board member at the IAB, in addition to being a member of the Data Center of Excellence.

Jeremy Fain, co-founder and chief executive officer at Cognitiv, said: “Eric is one of the most successful digital media leaders of our generation. He joins Cognitiv at a time of exponential growth, and his strategic industry experience will be key to maximising our momentum.

“As president, Eric will deliver critical strategic leadership by aligning initiatives across sales, marketing, product and more. His history of embracing innovation and leading change to drive growth will be an invaluable addition to our executive team as we expand quickly to meet our client and prospects’ needs.”