NEWS21 May 2024

Coca-Cola launches insight platform

FMCG News North America

US – Coca-Cola has released a consumer insights platform featuring thought leadership and consumer insights guidance.

Coca-Cola bottle

Coca-Cola Lens will provide a library of 16 thought leadership articles on the nuances of shopper behaviour, including macroeconomic context and future insights.

The articles are authored by internal subject matter specialists at Coca‑Cola and supplemented by data from internal tools and third-party sources, and tackle topics including the growth of premium water, the purchasing power of the multicultural consumer and impact of digital ordering technologies.

The platform also features guidance on subjects such as optimising restaurant menus and curating cold vault inventories.

The company said four to six new articles will be added each quarter based on input from Coca‑Cola customers and associates.  

Dagmar Boggs, head of food service at Coca‑Cola North America, said: “Coca‑Cola has always been dedicated to driving growth with our partners. With the launch of Coca‑Cola Lens, we’re taking that commitment to the next level.

“Now, customers will be able to self-serve the actionable insights they need, precisely when they need them, empowering our partners to navigate the evolving landscape with confidence and agility.”