NEWS13 March 2013

CNN to measure out-of-home viewing

Data analytics North America

US — Cable company CNN is to team up with Nielsen and Arbitron to measure out-of-home and cross-platform viewing.

According to Adweek, the CNN All-Screen project aims to create a more accurate measurement for the network’s ad impressions as “traditional linear cable ratings have always given the network’s footprint short shrift.

Read the full article:The new CNN gets into the big data game