13 March 2013
CNN to measure out-of-home viewing
US — Cable company CNN is to team up with Nielsen and Arbitron to measure out-of-home and cross-platform viewing.
According to Adweek, the CNN All-Screen project aims to create a more accurate measurement for the network’s ad impressions as “traditional linear cable ratings have always given the network’s footprint short shrift.
Read the full article:The new CNN gets into the big data game
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