NEWS2 February 2022

CMR and Healthcare Fieldwork unveil new brand identity

M&A News UK

UK – Participant recruitment agencies Creative Medical Recruit (CMR) and Healthcare Fieldwork have merged to become MediVoice Recruit. 

Group of young doctors in a hospital setting

The newly formed enterprise combines the two companies’ ability to deliver quality recruits for human factors and usability studies, along with general healthcare market research. The merger also enables the organisation to expand its experience, international reach, service offering and competitive pricing opportunities.

Following an extensive brand proposition process with Cambridgeshire-based agency, Mobas, MediVoice Recruit has unveiled a new logo that is said to reflect the transformation of its culture and a redefined strategy. The new identity delivers the company’s personality as “approachable, friendly, professional and knowledgeable within the medical sector”.

The heart icon, formed of the M and V of MediVoice, represents the organisation’s medical expertise, as well as delivering a human feel to the brand. The subtle speech bubble represents the opinions of those that the team recruit to assist clients in their work.

Commenting on the new set-up, recruitment director Hayley Algar said: “The two agencies have always had a very strong partnership even prior to Healthcare Fieldwork’s acquisition by CMR’s parent company. 

“MediVoice Recruit’s innovative approach to recruitment remains the same and our shared core goal is to help our clients shape the future of vital healthcare products, medical devices and services by recruiting the very best participants, whether in the UK or across the globe.”