NEWS11 March 2013
US — Beth Thompson has joined CMI Research as vice-president of qualitative research for pharmaceutical industry marketing analysis.
Thompson joins after managing her own qualitative consultancy and has conducted research for Genactis, AlphaDetail and GfK.
“The company has a strong reputation for providing solid approaches and impactful insights on a wide range of strategic issues,” said Thompson.
“I was especially intrigued with CMI’s approach to defining the paths customers take and then identifying the touch points that affect behaviour.”
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