NEWS11 March 2013

CMI adds qual researcher to pharma practice

North America People

US — Beth Thompson has joined CMI Research as vice-president of qualitative research for pharmaceutical industry marketing analysis.

Thompson joins after managing her own qualitative consultancy and has conducted research for Genactis, AlphaDetail and GfK.

“The company has a strong reputation for providing solid approaches and impactful insights on a wide range of strategic issues,” said Thompson.

“I was especially intrigued with CMI’s approach to defining the paths customers take and then identifying the touch points that affect behaviour.”