NEWS18 August 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS18 August 2010
ISRAEL— Web analytics firm ClickTale has introduced a feature to allow users to view ‘heatmaps’ of where different types of user point and click their mouse on webpages, segmented by demographic or behavioural information.
Users will be able to compare existing customers with first-time shoppers, buyers with non-buyers, as well as users of different ages and in different countries. The graphical reports can incorporate data from as many as 100,000 visitors, the firm said.
Tal Schwartz, CEO and co-founder of ClickTale, said the service addresses the problem of measuring visitor engagement and site usability in an affordable way.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Associate Research Director – Award Winning Insight Consultancy!
£45,000–£55,000 + strong benefits
Spalding Goobey Associates
Commercial Research Director
Director level base plus outstanding bonus
Resources Group
Qualitative Research Manager– London / Hybrid working
£37–43,000 + good benefits
Featured company
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
1 Comment
Anon
14 years ago
I use clicktail, it helps me know what is happening on my site and its heatmaps and videos show me i can increase my conversions
Like Reply Report