NEWS26 March 2014
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UK — M&C Saatchi-owned marketing strategy consultancy Clear has announced a re-launch.
The company has altered its offering, visual identity, team structure and ways of working with the belief that “the complexity of modern marketing is causing value to be lost in the marketing journey”. The move also brings the consultancy more in line with its holding company, M&C Saatchi.
The reframed offer has been designed to “bridge the transitions where value, coherence and clarity are usually lost”.
“Our clients need robust clarity on where to focus so that marketing delivers for the business,” said James Osmond, Clear’s founder and CEO (pictured). “Our way of working continues to differentiate us from our competition: a relentless focus on clarity, a commercial mind-set and the belief in bringing inspiration to every step in the journey.”
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