NEWS19 June 2013

Clear Channel taps into UK’s young adults

Data analytics UK

UK — Outdoor media owner Clear Channel has launched an audience insight community aimed at connecting with 18-34 year-olds in eight major UK cities.

Ngen allows Clear Channel and its brand partners to engage in a hosted, two-way dialogue with up to 400 18-34 year-olds to build continuous conversations on a rage of topics to enable detailed qualitative research to take place.

Run in collaboration with Crowd DNA and Trajectory Partnership, NGen will run for an initial 18 weeks alongside two waves of a quantitative online research in summer and autumn 2013.

The community began on 17 June with Microsoft and brand partners, including Channel 5, Dixons, H&M and Paramount, will have an exclusive one-week access to the community.

Clear Channel UK’s head of insight Lynne Jarrett said: “The Ngen community allows us to tap into the knowledge and expertise of young people from eight of the UK’s largest cities and truly understand the beliefs, attitudes and behaviours of the generation that are the future of the UK.”

A full report will be released in early 2014.