Civicom adds text analytics to research offerings

The firm says that through text analytics automated techniques, Civicom will process marketing research results in just a few seconds, accelerating the granular analysis phase and giving researchers more time to focus on piecing together extracted data to unlock insights.

Rebecca West, global VP of marketing research services for Civicom (pictured), said: “Text Analytics is a great tool to shorten the data analysis time frame to mere moments instead of days.”