NEWS25 January 2013

Civicom adds text analytics to research offerings

Data analytics North America

US — Civicom says it has introduced text analytics to its portfolio to simplify the analysis of large amounts of qualitative data generated from individual depth interviews, focus groups, mobile qualitative studies and online multimedia board projects.

The firm says that through text analytics automated techniques, Civicom will process marketing research results in just a few seconds, accelerating the granular analysis phase and giving researchers more time to focus on piecing together extracted data to unlock insights.

Rebecca West, global VP of marketing research services for Civicom (pictured), said: “Text Analytics is a great tool to shorten the data analysis time frame to mere moments instead of days.”