Civicom adds text analytics to research offerings
The firm says that through text analytics automated techniques, Civicom will process marketing research results in just a few seconds, accelerating the granular analysis phase and giving researchers more time to focus on piecing together extracted data to unlock insights.
Rebecca West, global VP of marketing research services for Civicom (pictured), said: “Text Analytics is a great tool to shorten the data analysis time frame to mere moments instead of days.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments