The agreement will see Citizen Good partner with DTAG insight, strategy and communications businesses 2CV, The Value Engineers and Signal on brand sustainability.

Citizen Good was set up in 2021 and works with brands in the consumer-packaged goods (CPG) and fast-moving consumer goods (FMCG) industries.

Caroline Bates, co-founder at Citizen Good, said: “I’m delighted to have joined DTAG whose blue-chip client base is a natural fit with our mission to bring sustainable and profitable change for brands.”

Mark Scott, chief executive at DTAG, said: “Many of DTAG’s global clients are active in addressing sustainability issues through their brands and operations.

“DTAG aims to be at the forefront of helping them identify, understand, and address these challenges to deliver engaging propositions and communications.”