NEWS4 January 2019

Cision buys

Europe M&A News North America

US – Earned media PR and marketing comms software and services firm, Cision, has acquired social media business for an undisclosed amount. offers companies insights into their global content strategy and the management of comprehensive social media marketing programmes through its integrated SaaS platform for social media listening, engaging, publishing, measuring, advertising and managing customer data.

While will continue to be offered as a stand-alone social media platform for marketers, advertisers, and customer experience professionals, it will also be integrated with the Cision Communications Cloud to expand social media capabilities to earned media and communications professionals.

Kevin Akeroyd, Cision CEO, said: “ is an industry leader in Europe and fast-emerging in the US for social media marketing. By adding its social marketing solutions to the Cision portfolio, we are finally allowing industry professionals to execute sophisticated social media campaigns across paid, owned, and earned media that spans the entire customer journey.” was founded by Ulrik Bo Larsen (pictured) in 2012 in Denmark and has offices in New York, Copenhagen, Sofia, Berlin, Melbourne and Budapest.