NEWS4 May 2012

Cisco in deal to acquire analytics firm Truviso

Data analytics M&A North America

US— Network technology firm Cisco is on the cusp of purchasing Truviso whose analytics software is used to measure website visitors, online video viewers and mobile app usage behaviour.

Terms of the deal have not been disclosed but the acquisition is expected to be completed by July.

Cisco plans to fold Truviso’s capabilities into its Cisco Prime network management platform.

Explaining the acquisition, Cisco’s Jamie Lerner said: “Customers want to be able to tap into and better analyse the enormous volume of data traversing their networks to identify ways to enhance services and generate new revenue opportunities.”