NEWS15 February 2024

Circana releases retail business tool

New business News Retail UK

UK – Consumer behaviour advisory business Circana has launched its Liquid Data Engage market performance tool globally.

Retail data

Liquid Data Engage helps retailers to handle issues such as managing market performance, category management, loyalty, supply chain and retail media data assets in a single tool.

Other key features include analysis of decision-making workflows, on-demand analytics, unified data integration and scaling.

The tool is accessible through Circana’s Unify+ software and uses the company’s Liquid Data platform.

Angelo Massaro, Europe, Middle East and Africa retail lead at Circana, said: “In an era marked by limited resources and the rapid evolution of artificial intelligence and machine learning, retailers grapple with the complexity of securely integrating disparate data assets.

“Liquid Data Engage simplifies this process, emerging as a beacon for retailers to navigate the intricacies of today’s dynamic retail environment and enabling them to face challenges head-on.”