Circana launches customer data tool for SMEs in UK

Liquid Data Go aims to support small and medium-sized enterprises to compete in the market against larger competitors through providing market and business performance data.

The tool has already been launched in the US and is focused on fast-moving consumer goods (FMCG) brands.

Alex Lawrence, senior strategic insight director at Circana, said: “With Liquid Data Go, small and midsize FMCG manufacturers can unearth the same insights that their larger manufacturer competitors rely on to make sound business decisions for growth.

“Fundamentally, the platform enables clients to engage with retailers to secure and grow distribution as the cornerstone to achieving value sales growth.”