Cint’s OpinionHub platform will source and supply chain management along with Borderless Access’ DOI panel assets, profiling, targeting, pricing and ordering across a variety of markets.

“Integrating with Cint’s global platform gives us a larger playing field to further distribute our high quality panel assets,” said Dushyant Gupta, senior vice president at Borderless Access.

“Cint gives us the flexibility in fulfilling diverse client needs by providing all necessary controls and comfort around how our panels will be utilised.”