NEWS8 September 2011
US— TV broadcasters A+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, the group of media owners, agencies and advertisers focused on finding the best way to measure media audiences.
The addition of the two firms brings the total CIMM membership up to 24 companies, including Unilever, Viacom, Walt Disney, Microsoft, News Corporation and P&G.
CIMM was formed in 2009 when 14 firms came together to “promote innovation” in media measurement. It latest move is to fund a US version of the Touchpoints survey, which equips respondents with smartphones to gather information on their media consumption habits.
The world's leading job site for research and insight
Resources Group
Qual / Quant Research Exec – Insight and Strategy Consulting
up to circa £38,000 + Benefits + Bonus + Flex working
Resources Group
Senior Behavioural Science Consultant – Leading Innovation Consultancy
£50–60,000
Spalding Goobey Associates
Head of Culture/Trends – Insights & Strategy Consultancy
£90 – 100,000 + Bens
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
© Copyright 2023 Research Live
0 Comments