NEWS8 September 2011
US— TV broadcasters A+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, the group of media owners, agencies and advertisers focused on finding the best way to measure media audiences.
The addition of the two firms brings the total CIMM membership up to 24 companies, including Unilever, Viacom, Walt Disney, Microsoft, News Corporation and P&G.
CIMM was formed in 2009 when 14 firms came together to “promote innovation” in media measurement. It latest move is to fund a US version of the Touchpoints survey, which equips respondents with smartphones to gather information on their media consumption habits.
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