In her new role, Gandon will lead the company’s digital, marketing and media ecosystem, oversee global digital commerce and shape strategies across the company’s brand portfolio.

The job includes leading the company’s precision marketing, creative operations, consumer and category insights, regional store design and visual merchandising, omnichannel media strategy, and global consumer care.

Gandon will join Estée Lauder’s executive team and will report directly to president and chief executive Stéphane de La Faverie. Gandon’s follows the appointment earlier this year of Brian Franz to the newly combined role of chief technology, data and analytics officer.

Before joining Estée Lauder, Gandon was global chief marketing officer at Nestlé, and has also been global managing director for platform and ecosystems at Google.

Other prior roles include spells at global advertising agencies such as Publicis Worldwide, McCann and Leo Burnett, and beauty and luxury clients including L’Oréal, P&G Beauty and LVMH.

Gandon has previously served on the board of directors at Capsum, a developer of skin care and makeup formulas, and is currently a board member of the World Federation of Advertisers, where she represents Europe and is chair of the Global CMO Committee. She also serves on the Amazon Ad Council and Meta Client Council.

Stéphane de La Faverie said: “Aude is an exceptional and accomplished global marketing leader with extensive experience transforming major consumer-facing businesses in the digital age.

“Her deep expertise across all facets of marketing – from brand strategy and creative development to digital transformation and data analytics – will be instrumental as we continue to build stronger consumer connections.”

Gandon added: “As consumer behaviours continue to evolve, the opportunity to lead the digital and marketing transformation for a premier prestige beauty company is incredibly exciting.

“I look forward to partnering with the talented teams there to enhance our digital capabilities, deepen consumer connections, and drive growth across brands and channels.”