Charles Trevail made Interbrand CEO

In addition, C Space will now become part of the Interbrand Group.

Trevail (pictured) has been CEO of global customer agency, C Space, for almost four years. He was previously CEO of Promise, which he founded, and which was bought by Omnicom and merged with Communispace to become C Space in 2012.

He has also been CEO of FutureBrand and managing director of Brand Union.

Frampton is retiring at the end of the year.

Trevail said: "Interbrand is a high-profile business with incredible people and clients. It is also a brand that is one of the most admired and influential in the marketing community. The world of brands and customer experience is the growth engine for the future. I look forward to getting started and working with the team to deliver for clients."

Frampton added: "Charles is the perfect person to take Interbrand to the next level. He is a passionate and proven leader who knows how to build relationships – with clients, with agency partners, and with talent – that build brands."