NEWS2 May 2013
AUSTRALIA — Channel Ten has appointed Sarah Keith as head of research, analytics and inventory management.
Keith will join the Australian network from Fairfax Media where she was director of ad strategy and operations and will report directly to CEO Hamish McLennan.
McLennan said: “[Keith] will play a key role in better valuing our audience delivery and optimising our inventory. The role of analytics and research will help us drive better engagement with our advertisers and media buying partners.”
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