According to a story on Media Week, Channel 4’s director of commercial and business development, Sarah Rose, has been promoted to director of consumer insight at the broadcaster. 

Whitehead joined Channel 4 eight years ago as director of strategy and corporate development, before being asked to create and lead its Audience Technologies and Insight department in 2011. 

“Gill has played a critical role in driving Channel 4’s data strategy and creating an industry leading model for viewer engagement," said Channel 4 chief executive, David Abraham. "She has made a huge contribution to the success of Channel 4 over the last eight years and we wish her all the very best in her new role.

“Sarah is an outstanding executive with a huge breadth of experience across the industry. She has already been a major force in some of our biggest commercial and business innovations over the last decade and I know Sarah will be a fantastic addition to Channel 4’s executive team.”