Cello promotes research head to joint group management role
In the role alongside her is John Rowley, the CEO of Cello’s communications business Tangible. Before that he was CEO of Leith, a founding agency of Cello.
Shirley is also CEO of the Cello Research board, which oversees other MR business within the group including Leapfrog, RS Consulting and 2CV.
Cello chief Mark Scott said Shirley and Rowley “will work closely together to achieve closer integration of our research and communications capabilities to reinforce our competitive advantage in the healthcare sector” – an area where Cello is making a concerted push to expand.
But Scott said the joint MDs would also focus on “continuing to raise margins in the other client sectors we service”.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments