Cello Health Fresh Thinking is a smartphone and tablet app that gives access to thought leadership pieces, comments and insight on topics that are relevant to each individual. It has been launched with around 100 thought leadership pieces, with more due to be added each month. Topics covered range from marketing strategy to market access, patient insight and understanding to digital marketing.

“Our Fresh Thinking app is designed to help keep individuals up to date on our insights in the specific areas that specifically interest them,” said Jon Bircher, global CEO of Cello Health Consulting. “Drawing on our teams across the world, with a wide range of expertise, the app will offer high quality thinking delivered to users’ mobile devices – free of charge. 

“We have created a very accurate tagging system which will ensure only that users will only receive material which is personally relevant to them.”