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NEWS20 March 2012

CBS Outdoor launches consumer insight panel

New business UK

UK— CBS Outdoor has launched an online research panel named work.shop.play, which aims to help the media owner and its advertising clients better understand the opinions, mindsets and behaviours of the UK’s urbanites.

The project invites city-dwellers between the ages of 16 and 55 to take part in weekly surveys.

Recruitment adverts for the panel were spotted yesterday on CBS Outdoor displays in major London train stations.

CBS aims to have 10,000 members signed up by the end of 2012.

The panel is built on Vision Critical’s panel management platform.

@RESEARCH LIVE

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