CBS adds digital audience measurement
The next stage in CBS’s ongoing participation with Nielsen for digital measurement, this addition is another component of Nielsen’s Total Audience Measurement, where all video content and advertising can be consistently measured with ratings.
CBS All Access’s Nielsen Digital in TV certification measures viewership of the service’s live offering of local CBS Television stations – available in more than 95 US markets – across Android and iOS systems, as well as desktops and laptops. This is in addition to the existing measurement of current season’s on-demand content through other measurement products and Nielsen Television Index’s measurement of Connected TV viewing.
Nielsen’s Total Audience framework allows clients to monetise digital audiences through linear and dynamic ad models. With Digital in TV Ratings, Nielsen will report audiences for ratings-qualified content consumed across both computer and mobile devices and add this viewing into the current existing C3/C7/Average Quarter Hour TV Ratings services.
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