Insight gained from research will be a key strand of Gather’s strategy and creative implementation for clients. The consultancy’s focus is on ideas that build long-term reputation, guide audience engagement and live in the conversations people are having across multiple platforms.

James Carnegie-Brown, chairman of Gather, said: “We understand the world of corporate communication, reporting and business behaviour better than anyone. We’re using this knowledge to create ideas that are rational but play to the emotions of all audiences.”

The consultancy is also developing a new tool allowing businesses to benchmark the performance of their own corporate communications against competitors’, and compare results with other sectors.

In addition to the reposition, Nigel Forsyth joins the agency as its non-executive chairman. He has previously worked at Conran Design Group, 35, Fitch and Bamber Forsyth.