NEWS5 July 2012

Carat USA hires Vitti as data and analytics group director

North America People

US— Carat USA has appointed Repucom’s former chief data officer Michael Vitti as senior vice president and group director for data and analytics.

Before Repucom, a sponsorship research specialist, Vitti was director of R&D for the PGA Tour and associate director of analytics and research for performance improvement firm Premier.