Founded in 2012, Qmee’s AI-based technology platform collects data and opinions through an app that rewards users for completing surveys and for searching and shopping online.

The company is headquartered in Reading and operates in the UK, US, Canada and Australia.

Capital D is the first institutional investor in Qmee. The financial terms of the transaction have not been disclosed.

Qmee will use the investment to expand into Europe, Latin America and Asia.

Jean-Marc Jabre, co-founder, Capital D, said: “Qmee fits well with our strategy of backing growing and profitable disruptive companies where we become the first reference shareholder alongside a founding management team.

“Qmee’s ability to offer businesses access to efficient, low cost, genuine first-party data is becoming increasingly important as brands yearn to stay connected with their customers.”

Jonathan Knight, chief executive and founder, Qmee, said: “The Capital D team has deep sector knowledge across e-commerce, market research and innovative technology and we are delighted to have partnered with them for the next stage of our journey.”