NEWS6 February 2013

Canadian launch for social media analyst Fizziology

North America

CANADA — Social media research firm Fizziology has launched a Canadian arm to monitor country-specific social media conversations around entertainment, advertising and sports.

Co-creator Jen Handley said the aim of the new venture is to accurately sort the media conversations that are taking place in Canada from those that occur in the US.

“By tailoring our services to the Canadian market, we’re providing social media intelligence that can be used to more accurately measure media impact and sharpen messages that are more relevant to Canadian audiences,” she said.

Fizziology opened a UK office last year.