NEWS14 October 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS14 October 2016
US — comScore has announced an agreement with Cambridge Analytica that will see comScore’s television information used as a component of TV campaign strategies for political and commercial advertising clients.
Cambridge Analytica will merge its behavioural psychology and data analytics platform with comScore’s television measurement for media planning, buying and return on media investment research.
ComScore’s advanced demographics will give Cambridge Analytica insight into which programmes, stations and times of day deliver the highest densities of target audiences.
"For years, the television industry used advertising targets that comprised demographics instead of actual product purchase or voter registration information because it was not available, resulting in wasted advertising dollars and imprecise ad targeting," said Cambridge Analytica’s head of TV, Ed DeNicola.
"Our alliance with comScore takes television ad-targeting to a new level, which not only includes better targeting, but also messaging."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Insight Manager (Client Side) – Not-For-Profit/Sustainability
To £55,000
Resources Group
Research Manager – Public Policy / Social Research
£37,000–£41,000
Spalding Goobey Associates
Research Manager/Associate Director – Quantitative – Award Winning Insight Agency
£40–60,000 + bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments