Antoniazzi (pictured) has previously held research roles at L'Oréal and MetrixLab London.

As part of the global data and analytics team at C Space, she will help expand the company’s capabilities in this area.

Richie Jones, director of partnerships, EMEA, at C Space, said: “As a customer agency, it’s vital to our clients that we bring the whole customer view: what they say, feel and think, as well as what they do, so the increasing ability to bring qual, quant and ‘big’ data together is crucial. Gaelle’s experience and skillset will be paramount to delivering on this promise.”