NEWS27 September 2010

Buxton partners with Haagen-Dazs Shops

New business North America

US— Haagen-Dazs has formed a partnership with customer analytics firm Buxton to identify sites for new shops and increase sales at existing ones.

The firm will use Buxton’s web-based Scout system to select and manage locations for new Haagen-Dazs outlets.

Charles Wetzel, president of Texas-based Buxton, said: “We are excited that Haagen-Dazs Shops chose Buxton to help with their real estate and franchising strategy.

“We are able to give Haagen-Dazs Shops executives access to household level data, customers’ purchasing behaviour and lifestyle characteristics, which will enable them to take an analytical approach to their growth and business strategies.”