Business analytics firm Anametrix secures $1.15m investment

The filing did not disclose the names of the investors, but it follows an announcement last month of two new private investors in the company – Dr. Alain Schreiber, managing partner at ProQuest Investments and Laurent Asscher, president and CEO of Airtek Capital Group.

Barrelet (pictured left with Olsson) claims to be building a “billion-doller business” with Anametrix, whose business analytics platform works as a hub for web analytics, social media monitoring, internal business intelligence and other data sets, and is intended to be used by companies as a means of leveraging data to enhance product performance, increase revenue and improve customer loyalty.