NEWS23 April 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – British brands are showing resilience despite continued uncertainty surrounding Brexit, the latest annual brand valuation survey from Brand Finance suggests.
The total brand value of the 150 brands in the index increased by 3% over the last year (up to 1 January 2018 ) from $327bn to $337bn.
The survey results contrast with the dip of 6% seen in last year’s report.
Shell has topped the list as the UK’s most valuable brand, at £29.7bn, followed closely by BP. Vodafone also ranked in the top 10, followed by HSBC, EY, Barclays, Land Rover, BT, Tesco and Sky.
British automotive brands are performing particularly well, with Land Rover, Aston Martin, Mini, Jaguar, Bentley’s, McLaren and Rolls Royce all retaining a brand strength score between AA+ and AAA.
David Haigh, chief executive of Brand Finance, said: “It is becoming clear that the UK economy is far more resilient than predicted and that UK brands are responding well to the challenge posed by Brexit. Demand is high for British brands, both by B2C consumers, B2B customer trading partners, and as takeover targets.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Survey questions asking participants to categorise themselves by race are still essential to provide a metric for u… https://t.co/yMOW4vVrcw
ESRC opens environmental research fund https://t.co/PrdQd3uuWq #mrx #marketresearch
Voxco acquired by private equity company https://t.co/0SvakRlTaO #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Research Manager – Consumer Psychology
£37500–40000
Hasson Associates
Qual SRE, Healthcare Branding
£35000–45000
Resources Group
Insight & Strategy Consultant – FMCG & Retail – Global Brand Consultancy
£45,000–£55,000 + good benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments