NEWS5 July 2012
UK— BritainThinks has appointed former Penn Schoen Berland (PSB) researcher Rana Baroud as research lead at its offices in Somerset House.
Baroud will help handle client briefs for the likes of McDonald’s, eBay, PwC, Confused.com, the National Trust and Diabetes UK. She joins from PSB, where her clients included Tesco, Accenture, Swiss Re and the Global Fund to Fight AIDS, Tuberculosis and Malaria. Before this, she moved to London from Toronto, where she worked in social policy research at R A Malatest & Associates for three years.
BritainThinks was set up in 2010 by Viki Cooke, Deborah Mattinson and Ben Shimshon.
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