NEWS6 August 2013

Bright Young Minds launches in London

People UK

UK — Youth market research specialists YouthSight has launched a co-creation agency aimed at tapping millennials.

Based in London, Bright Young Minds is headed by managing director Stephen Wise and co-creation director Anna Peters and the agency aims to help brands and creative agencies collaborate with millennial market minds in order to innovate and re-think their strategies.

The firm uses a proprietary segmentation tool to extract the top 25% skilled young people from YouthSight’s OpinionPanel Community.

Peters (pictured) said: “Because we are applying the right consumer skill sets at the right point in the process, our approach goes beyond what co-creation has been able to offer to-date. This means we ensure brand owners a real divergence of thinking and the ability to build and challenge ideas more effectively.”

To date, in its pre-launch phase, Bright Young Minds has completed projects for TV Licensing, Legal & General and PUMA.