NEWS17 September 2009

Brian Fine to step down from ORU and STW roles

Asia Pacific People

AUSTRALIA— Brian Fine is stepping down from his position as chairman of the Online Research Unit (ORU) and of the insight division of parent company STW.

Saying it was “time for new challenges, both professional and personal”, Fine will part ways with the firm on 13 November. He will remain in his role as adjunct professor at the school of marketing of the UTS (University of Technology Sydney) and as Australia’s Esomar representative.

Fine, who founded the AMR research group (now also part of STW) 25 years ago and helped spin off the ORU from AMR last year, said he will continue to be involved in the research industry through speaking engagements and papers.

Michael Connaghan, CEO of the STW Group, said: “Brian has worked hard to develop an outstanding team at ORU that is committed to panel quality and the ongoing development of the best online research techniques. He will leave our group with our deep respect and admiration.”