NEWS3 November 2022

Brenda Tsai joins Kantar board

News People UK

UK – Kantar has appointed Brenda Tsai to its board of directors, effective immediately.

Brenda Tsai

Tsai (pictured) is currently executive vice-president and chief marketing officer (CMO) at financial services business State Street, where she manages the firm’s global brands, digital and product marketing, thought leadership and media relations.

Prior to State Street, Tsai was CMO at DXC Technology and Bank of New York Mellon, and has also held senior leadership roles at General Electric and Proctor & Gamble.

Tsai has also served as a member of the Forbes Communications Council, the Wall Street Journal’s CMO Council, the Women’s Forum of New York and as a council member at the Association of National Advertisers.

Adam Crozier, chairman of the board at Kantar, said: “Brenda is an award-winning global executive known for applying business and operational rigour to creative brand and digital strategies.

“Her reputation for purpose-driven brand building and data analytics, together with her passionate advocacy for excellence in marketing and diversity in business, makes her an outstanding addition to our board.”