Brandwatch names global president
Ferrer (pictured) will lead overall business strategy and growth initiatives in his new role, and was previously chief business officer at the company.
Before joining Brandwatch, Ferrer held leadership roles at Semrush, HubSpot and Acquia.
Ferrer said: “I am honoured to take on this new role at Brandwatch. With our innovative product offerings and talented team, we are well-positioned to continue our growth trajectory and deliver exceptional value to our customers.”
In addition to Ferrer’s promotion, Brandwatch has appointed Matt Tippets as chief product and technology officer.
Tippets, who previously held senior roles at Drift, Total Expert and Salesforce, brings experience in product innovation and scaling cloud-based software.
Henry Spitzer has joined the team as senior vice-president, Americas sales, having previously held leadership roles at CarGurus and Lusha.
Beth Brown has been hired as senior vice-president, global agency and business solutions, and has prior experience at EssenceMediacom, Media Futures Group and R/GA.
Jordan Gorosh has also been brought in as enterprise sales leader, with a background at companies like Sprinklr, Google and Yelp.
On the other new appointments, Ferrer added: “We are thrilled to welcome these exceptional leaders to Brandwatch. Their combined expertise and experience will be instrumental in driving our continued growth and innovation.”

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