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NEWS23 March 2012

Brand Potential launches panel of opinion leaders

UK— Brand consultancy Brand Potential has launched a panel of opinion leaders and experts for clients seeking “insight and inspiration”.

The panel, called The Fringe, includes journalists, fashion designers, TV presenters, DJs, nutritionists and even a MasterChef winner.

It will be used to help brands deal with challenges such as entering new markets or targeting new audiences, as well as for “pre due-diligence market scoping” for companies considering acquisitions.

Mary Say (pictured), managing director of Brand Potential, said the firm will offer clients a “bespoke panel of experts that would challenge and inspire a different way of thinking”.

Clients already using the service include Pfizer Nutrition, Inflexion Private Equity and Riverside Europe Partners.