The new Fan Pulse tool uses Brand Networks’ Social Survey Application service to conduct research on a company’s Facebook fans via their individual news feeds.

Chadwick Martin Bailey said the new tool differs from existing products because it allows users to carry out surveys while logged in to Facebook, which it claims increases the chances of participation.

Judy Melanson, the research agency’s vice president, said: “Utilising Brand Networks’ unique technology, Fan Pulse gives our clients’ marketing and digital teams the ability to find out more about how they’re doing and what fans want in the future.”