NEWS18 May 2010

BrainJuicer in Brazilian launch

Latin America People

BRAZIL— BrainJuicer has opened an office in Brazil and appointed Gabriel Aleixo as managing director for the country.

Aleixo was most recently marketing services director for Philips in Brazil and previously had a spell as a brand manager with cosmetics firm Beiersdorf.

Chief juicer John Kearon said: “Gabriel is an expert marketer with experience leading global brands and a passion for delivering rich and exciting consumer insights. We are exceptionally lucky to have him leading our Latin American business.”

The Brazilian office is part of a wider company plan to expand around the world, including an expected launch in China later this month.