Aleixo was most recently marketing services director for Philips in Brazil and previously had a spell as a brand manager with cosmetics firm Beiersdorf.

Chief juicer John Kearon said: “Gabriel is an expert marketer with experience leading global brands and a passion for delivering rich and exciting consumer insights. We are exceptionally lucky to have him leading our Latin American business.”

The Brazilian office is part of a wider company plan to expand around the world, including an expected launch in China later this month.