Boyle takes lead across EMEA and APAC at Publicis Media

Boyle (pictured) takes over the EMEA remit from Iain Jacob, who is leaving the company.

It expands Boyle’s current role of CEO of Publicis Media APAC to include EMEA operations – he will continue to report to Steve King, CEO, Publicis Media.

In addition, Nicole Pruesse has been given the role of chief operating officer, Publicis Media APAC, in addition to her current EMEA COO responsibilities. Pruesse will report to Boyle.

The company said that the this more unified leadership structure helps in its goal of simplifying its business and better serving clients by aligning EMEA and APAC. Tim Jones continues as CEO Publicis Media Americas.

King said: “Gerry is a proven and well-known leader, strategist and client partner. In his most recent role as Publicis Media CEO, APAC, he delivered much success, including establishing the Publicis Media model in the region, developing a network of outstanding leaders, and driving client businesses forward.”