Boxclever named Genius Foods’ research partner
Boxclever said that it has been given a remit to cover “everything from segmentation to NPD” under the terms of the contract, which will initially last for one year.
The firm’s co-founder Kathryn Boxall (pictured) explained that the food company had recently changed its policy, from appointing research agencies on a project-by-project basis to appointing one partner agency.
Roz Cuschieri, CEO at Genius, said: “We were very impressed with the passion and experience of the Boxclever team, in particular their understanding of our business issues and the commerciality of their deliverables. We also recognised a good brand and personality fit and look forward to further strengthening our partnership in 2012.”
Boxclever was named Best New Agency at the 2011 Research Awards.
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