NEWS21 February 2012

Boxclever named Genius Foods’ research partner

New business UK

UK— Gluten-free food company Genius Foods has appointed Boxclever as its research partner.

Boxclever said that it has been given a remit to cover “everything from segmentation to NPD” under the terms of the contract, which will initially last for one year.

The firm’s co-founder Kathryn Boxall (pictured) explained that the food company had recently changed its policy, from appointing research agencies on a project-by-project basis to appointing one partner agency.

Roz Cuschieri, CEO at Genius, said: “We were very impressed with the passion and experience of the Boxclever team, in particular their understanding of our business issues and the commerciality of their deliverables. We also recognised a good brand and personality fit and look forward to further strengthening our partnership in 2012.”

Boxclever was named Best New Agency at the 2011 Research Awards.