Spencer (pictured) has previously held roles at Trinity McQueen, KPMG Nunwood, YouGov and Ipsos, and worked in corporate reputation research and brand and customer experience tracking before moving into advanced analytics.

Co-founder and head of analytics at Boxclever Sam Gardner said: “Our portfolio of analytics clients has grown steadily over the last 15 years and I’m especially pleased that we’ve been able to welcome new, senior colleagues like John to help support that growth.

“Segmentation and targeting studies are a key driver for us, being one of five ‘centres of excellence’ that we’re proud to offer at Boxclever.”

Spencer said that he was keen to focus on AI in his new role, adding: “I thrive on the variety of methodologies that an analytics role offers, from MaxDiff and conjoint, to segmentation and driver analysis, but the focus on one discipline rather than hybrid qual-quant is especially exciting.

“I was drawn not only to the role itself, but to Boxclever as a company because it is unique in hiring a senior-only team of insight professionals across all disciplines, which provides a rare opportunity to work with some of the best in the industry.”