The board is made up of the co-founders of Burney and Goethals International Market Research, Asim Burney and Stephane Goethals, Paul McGhie, a screenwriter, director and producer at Poor Arthur Productions, and William Poynter, IT administrator at The Future Place, the firm behind The NewMR blog.

Betty Adamou (pictured), CEO and founder of Research Through Gaming (RTG), said: “Together it is our vision, our company and our want for change in research which will help RTG become a success and provide better research for clients, ‘playspondents’ and the market research industry alike.”