Blue Yonder launches product testing tool
'SprintAI’ will deliver product testing data to research and development (R&D) teams and is aimed at supporting face-to-face product development.
The tool uses AI automation alongside support from human researchers, and allows users to carry out tasks such as screening early-stage concepts or validating ready-for-market developments.
Features include AI automation, tailored questions, samples and diagnostics, idea screening and support with aligning with product development cycles.
Richard Heath, managing director at Blue Yonder, said that SprintAI “uses AI to create speed, while retaining the flexibility R&D teams need for innovation work”.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments