Bilendi sets up shop in the Netherlands

The new office is headed by Luigi Casula who has more than 20 years’ experience in the Dutch technology and digital market research sector. During his career, Casula has held the positions of sales director and research director at some of the most recognised companies in the region, including VNU, Truvo, Reed Business and Prospex.

He is responsible for the development of the business in the Netherlands, and for positioning  Bilendi’s offer to the Dutch market. The offer includes access to a recently built Dutch panel and the group’s 12 other proprietary panels across western Europe, as well as its network of partners in the rest of the world.

For several months now, Bilendi has been building a panel of more than 30,000 members, enabling it to conduct a large number of local studies. This panel will continue to grow significantly in the coming months. It is marketed to local clients, but also to the group’s existing 1,700 clients across Europe by Bilendi teams at the company’s 12 other sales offices.

Commenting on the new venture, Bilendi chief executive and founder Marc Bidou said: "This new location in the Netherlands is a perfect illustration of Bilendi’s strategy to strengthen our position as a leading player in Europe.

“This strategy is based on local teams close to our customers, the best panels and technologies. Bilendi is now able to propose a new high-quality Dutch panel to all our clients in the Netherlands and across Europe.”