NEWS6 March 2014

BFI names director of marketing, comms and audience

People UK

UK — The British Film Institute (BFI) has appointed Richard Shaw as director of marketing, communications and audiences.


Shaw joins the BFI in April from Lion Television, where he has been executive producer and head of development since 2002. Prior to that he held senior marketing and public engagement roles at UK arts organisations, including the Royal Opera House, the National Theatre and English National Ballet.

Amanda Nevill, CEO of the BFI said: “Richard brings to the BFI a rare and valuable skillset which combines a wealth of experience in managing all the marketing and customer-engagement demands of the cultural sector, with a decade of working at the coal-face of content generation in the commercial film and television sector. This will serve him well as he builds the BFI’s brand, voice and engagement strategy with customers, audiences and stakeholders.”