Behavioural Architects adds Barker to launch line-up

UK— The Behavioural Architects, the agency launched by former Futures Company leaders Crawford Hollingworth, Sian Davies and Sarah Davies, has hired Elizabeth Barker as global head of behavioural economics intelligence and networks.

Barker’s role will be to build and manage a network of global experts to work with the agency, while striking up relationships with universities to help The Behavioural Architects achieve its aim of building bridges between the academic world of behavioural sciences and marketing.

She will also be responsible for developing a global behavioural economic database.

Barker says: “I have become fascinated with the way behavioural economics opens up a whole new understanding of why people behave as they do and why they buy one product versus another. I have been lucky to have been involved in a number of global projects which have leveraged this understanding for projects on climate change policy through to directly changing consumer saving behaviour. ”

She joins from Oxford Analytica where she worked as deputy director of advisory.

Research first reported on the launch of The Behavioural Architects last month.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

1 Comment

Anon

The team is already a flop, and adding a new face wont help the future of this trio. They planned sabotage against their employer and poached ex colleagues. dont see a bright future espicially with the unskilled sarah davies big boos

Like Report

Display name

Email

Join the discussion


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts