Behavioural Architects adds Barker to launch line-up
Barker’s role will be to build and manage a network of global experts to work with the agency, while striking up relationships with universities to help The Behavioural Architects achieve its aim of building bridges between the academic world of behavioural sciences and marketing.
She will also be responsible for developing a global behavioural economic database.
Barker says: “I have become fascinated with the way behavioural economics opens up a whole new understanding of why people behave as they do and why they buy one product versus another. I have been lucky to have been involved in a number of global projects which have leveraged this understanding for projects on climate change policy through to directly changing consumer saving behaviour. ”
She joins from Oxford Analytica where she worked as deputy director of advisory.
Research first reported on the launch of The Behavioural Architects last month.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
Anon
14 years ago
The team is already a flop, and adding a new face wont help the future of this trio. They planned sabotage against their employer and poached ex colleagues. dont see a bright future espicially with the unskilled sarah davies big boos
Like Reply Report